01
project objectives

Woblink is an online bookstore specializing in the sale of ebooks and audiobooks, which has been in business for more than 13 years. Main goals of my work focus on several areas:

1. Step by step rebranding
2. In-depth and quantitative research of store and app customers
3. Design of ecommerce elements and mobile application

02
Step by step rebranding

Woblink needed an evolution, not a revolution. As a company with a group of loyal customers, operating for many years, the elements of the store and visual identity were created at different occasions and did not share a common purpose and style. It was important to identify the positive elements that customers are used to and use it as advanatages.

03
In-depth and quantitative research

The goal was to conduct customer and user research as a cyclical element of the store's work. The quantitative research provided a better understanding of the store's customers, their purchase motivations. The first slot of qualitative research supplemented knowledge of reading habits and reactions to branding changes.

04
Design of ecommerce and app elements

UI and UX landing pages, customer service center, application path prototypes. Usability testing, AB testing and full implementation process.