01
What is Woblink

Woblink is an online bookstore specializing in e-books and audiobooks, with over 13 years in the industry. Beyond being a bookstore, Woblink also offers a dedicated app where users can not only purchase books but also read and listen to them, creating a seamless digital reading experience.

02
Scope of work

1. Step-by-step rebranding to refresh and modernize the brand.
2. In-depth qualitative and quantitative research on store and app users.
3. Designing e-commerce elements and enhancing the mobile application.

03
Rebranding phase

When working in a company with an outdated and messy brand identity, I want to bring structure and refresh the visuals so I can create designs that actually look consistent—without constantly second-guessing what’s 'on brand' or digging through old, chaotic files.

My task was to create convenient templates and brand guidelines that streamline daily graphic and UI work. The branding strategy had to account for the period of technological transformation, ensuring consistency and efficiency throughout the transition.

04
Research phase

When redesigning our eCommerce site, I needed to understand who our customers really were and what they expected. I ran research to uncover their needs, so we could design a site that actually worked for them—not just based on guesses.

The goal was to conduct customer and user research as a cyclical element of the store's work. The quantitative research provided a better understanding of the store's customers, their purchase motivations. The first slot of qualitative research supplemented knowledge of reading habits and reactions to branding changes.

05
Data phase

When our team had data scattered everywhere I wanted to bring it all together so we could actually use it. I explored different data tools and created user personas to help guide both design and strategy.

06
Design phase

When designing I wanted to make shopping easy, attract new users, and give the team tools to grow the business—all while ensuring the site worked well with the app.

UI and UX landing pages, customer service center, application path prototypes. Usability testing, AB testing and full implementation process.