01
project objectives

Joanna Galanin is a cosmetologist who primarily showcases her work on Instagram. She needed an elegant and simple visual identity for everyday use, primarily based on photos. Joanna is also a trainer, so she needed designs such as certificates and business cards. To achieve the desired minimalist effect, the color palette is limited almost exclusively to black and white, and serif, clear typography is paired with a simple cut.

02
logotype and signet

03
corporate identity elements