01
project objectives

The most important goal was to arrange and plan visual communication in the context of the upcoming changes for the company. Frapol is a recognizable brand with many years of experience on the market. Recently, it has intensified its marketing activities, also opening up to individual customers. The refreshed identification is intended to meet the needs of a wide group of customers and follow the trends of modern competition. The challenge was to adapt to the large amount of printed materials that already exist in the company.

02
www, social media

Simple and user-friendly templates that can be adapted to various communication channels. Video promoting the company. New website information architecture and a new design system based on communication themes.

03
materiały fizyczne

Catalogues, leaflets, business cards, visualization of trade fair stands.