01
It all started with a vision...

Esprit Kids is a publishing house founded by two true enthusiasts, Małgosia and Magda. They came to me with a not-yet-fully-shaped vision for their product and logo. After several conversations and business workshops, we crafted a slogan that perfectly captures the spirit of their brand and website:

“Small values, big stories.”

Esprit Kids is a brand created for both children and parents looking for meaningful, trustworthy content. The website’s interface, color palette, and use of illustration were all designed to reflect those very values.

02
Ecommerce without buying

Although Esprit Kids plans to launch its own online store in the future, the MVP didn’t include e-commerce functionality. Still, the website had to be designed from the start with growth in mind – ready to easily expand into a full e-commerce experience.

What mattered most to the founders were a few key things:

1. building brand credibility,
2. a clear presentation of their offering,
3. showcasing illustrators and authors,
4. and highlighting the narrators and illustrated characters who guide children through the world of Esprit Kids.

From the very first glance, the site wasn’t just meant to inform – it was meant to tell the story of the brand.

03
Book and childhood-inspired elements

The design and functionality of the website were created with children in mind, evoking the feel of a classic book – warm, familiar, and tactile.

We also introduced a unique filtering system. In addition to standard options like price, release date, or format, users can search for books based on values – such as love, friendship, or empathy.

It’s more than just a feature – it’s a clear statement about what truly matters to Esprit Kids.