01
Strong brand ready to develop

Auro has been operating for several years as both a yoga studio and a café. It's also a community of people brought together not only by yoga, but by a shared sense of calm, harmony, and a distinct aesthetic.

Over the past few years, Auro has grown rapidly — with big plans ahead that the website needed to keep up with. An online store is now joining the Auro family, and a mobile app is also in the pipeline. That’s why the entire information architecture had to be designed from the start with scalability in mind.

We began with the e-commerce platform, offering yoga clothing and accessories, but the UX design and planning are happening in parallel for the yoga studio and café as well.

02
Needs vs expectations

The main challenge was to align the needs of Auro’s customers with the expectations of its founders. It turned out that users had been perceiving Auro a bit differently than originally intended.

UX workshops and research tools helped us clarify the direction and better understand the users’ point of view. Specifically, we focused on:

1. shaping a clear brand vision and outlining its development over the next few years,
2. creating emotion- and experience-based personas, tailored to the brand’s three core segments: yoga, café, and e-commerce.

03
Adaptable implementation strategy

For our clients, ease and flexibility in managing the website on a daily basis were key — editing content, adding new elements, and expanding functionality. That’s why we chose a modular approach, allowing for easy customization and replacement of components as needs evolve over time.

At the same time, each brand segment — yoga, café, and e-commerce — needed to maintain visual consistency, while preserving its own unique character.

From the very beginning, we also focused on cost optimization — both in implementation and future updates — to ensure the project would be not only beautiful and functional, but also quickly deliver real value to the client.

04
Wsparcie konwersji

Although Auro’s e-commerce supports a small-scale, mindful, and craft-oriented business — not focused on high traffic or mass sales — we still implemented several features to boost conversions.

The website includes, among others:

1. wishlists,
2. a newsletter,
3. "shop the look" feature, allowing users to add an entire set of products from a photo directly to their cart.

As a result, shopping becomes not only an aesthetically pleasing experience, but also one that’s intuitive and convenient for the user.